Marketers Tailoring Brands and Promotions to the Needs and Wants

question 81

Multiple Choice

Marketers tailoring brands and promotions to the needs and wants of specific customer groups practice ________.

• A) niche marketing
• B) multi-segmented marketing
• C) local marketing
• D) mass marketing
• E) individual marketing

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Definitions:

Total Quality Management

A management approach to long-term success through customer satisfaction, emphasizing continuous improvement of processes in products and services.

Employee-Driven

Employee-Driven implies initiatives, decisions, or actions that are initiated or influenced by the employees themselves, promoting greater involvement and accountability in the organization.

Philosophy

The study of fundamental questions related to existence, knowledge, values, reason, mind, and language, often posed as problems to be studied or resolved.

Internal Perspective

An approach that focuses on understanding and evaluating matters based on one's thoughts, feelings, and motivations rather than external influences.