Gold Class Electricals, a Consumer-Electronics Firm, Targets Market Segments Based

question 69

Multiple Choice

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________.

• A) demographic variables
• B) geographic regions
• C) multiple segmentation bases
• D) behavioral variables
• E) psychographic segmentation bases

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Definitions:

Receivables

Funds that are owed to a company by its customers as a result of the sale of goods or services on credit.

Sales

The total amount of goods or services sold by a business, contributing to its revenue.

Average Payables Period

A financial metric that calculates the average number of days it takes a company to pay its vendors and suppliers.

Account Payables

Accounts payable refers to short-term financial obligations or debts a company owes to its suppliers or creditors for goods and services received.