Marketing the Same Product to a Huge Customer Base Without

question 43

Multiple Choice

Marketing the same product to a huge customer base without any customization is referred to as ________.

• A) mass marketing
• B) differentiated marketing
• C) niche marketing
• D) local marketing
• E) individual marketing

---

Definitions:

Conditioned Response

A conditioned response is an automatic response established by training to an ordinarily neutral stimulus.

Unconditioned Stimulus (UCS)

In classical conditioning, a stimulus that naturally and automatically triggers a reflexive response without prior learning.

Conditioned Stimulus (CS)

A neutral stimulus that, once paired with an unconditioned stimulus, triggers a conditioned response.

Blocking Effect

A phenomenon in which a previously learned association prevents the acquisition of a new association involving the same stimulus.