Which of the Following Is True of Product Positioning

question 13

Multiple Choice

Which of the following is true of product positioning?

• A) A product's position is defined by the number of competitors in a market.
• B) Product positioning has little influence on the design of marketing mixes.
• C) Consumers generally reevaluate products every time they make a buying decision.
• D) To simplify the buying process, consumers are likely to position products in their minds.
• E) Consumers cannot position products without the help of marketers.

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Definitions:

Marginal Utility

The additional satisfaction or benefit (utility) that a consumer derives from purchasing and consuming an additional unit of a good or service.

Pepsi

A global beverage brand and one of the leading competitors in the soft drink industry, produced and marketed by PepsiCo.

Hamburger

A popular food item consisting of a cooked patty of ground meat, usually beef, placed inside a sliced bread roll or bun.

MUa/Pa

A ratio used in economics to represent the marginal utility of a good (MUa) divided by its price (Pa), indicating the additional satisfaction gained per unit of spending.