What Is Co-Branding? What Are the Advantages of Co-Branding? Provide

question 4

Essay

What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.

---

Definitions:

Intercorporate Investment

Investments made by one company into another, which can include purchasing stocks, bonds, or other forms of financial interests, to exert influence or control.

Subsidiary

A company controlled by another company, the parent company, through ownership of a majority of its voting stock, offering various degrees of operational independence.

Equity Method

An accounting technique used to record investments in associated companies where the investor has significant influence, recognizing its share of profits and losses.

Reverse Takeover

A corporate strategy where a private company acquires a public company to bypass the lengthy and complex process of going public.