The Stage in Which a Product Concept Is Presented to Groups

question 97

Multiple Choice

The stage in which a product concept is presented to groups of target consumers physically or symbolically is referred to as ________.

• A) concept testing
• B) concept development
• C) test marketing
• D) marketing strategy development
• E) crowdsourcing

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Definitions:

Benefit

The advantage or profit gained from something, often used in the context of analyzing economic decisions.

Second Job

Additional employment taken by an individual besides their primary job, often to supplement income.

Full Time

Employment status in which an individual works a minimum number of hours defined by their employer, typically at least 35 to 40 hours per week.

Business Profits

The financial gain made by a business, which is the excess of revenues over expenses.