Which Statement Is Most Likely True About Idea Generation in the New

question 25

Multiple Choice

Which statement is most likely true about idea generation in the new product development process?

• A) Idea generation is most effective when it occurs after idea screening.
• B) Most companies set a limit for the number of ideas generated to simplify the process.
• C) Intrapreneurial programs enable customers to contribute to the idea generation process.
• D) Idea generation is usually followed by procedures that reduce the total number of ideas.
• E) A company can either develop ideas through internal or external sources but not through both.

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Definitions:

Primary Groups

Small, close-knit, and usually long-term social groups in which members share a strong sense of identity, belonging, and emotional ties, often including family and close friends.

Support

Assistance, encouragement, or other resources provided by individuals or institutions to help someone cope with difficulties or achieve goals.

Self-Identity

An individual's perception of themselves, shaped by personal experiences, relationships, culture, and society.

Expressive Needs

The psychological or emotional needs that drive individuals to seek interpersonal relationships and express their feelings and thoughts.