If a Product Passes Both the Concept Test and the Product

question 33

Multiple Choice

If a product passes both the concept test and the product test, the next step is most likely to be ________.

• A) marketing strategy development
• B) product development
• C) test marketing
• D) business analysis
• E) concept development

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Definitions:

Working Backward

A problem-solving strategy involving starting with the desired final outcome and progressively working towards the starting point to find a solution.

Stairs

Constructed steps that allow people or animals to move from one level to another, typically within buildings or outdoor structures.

Mental Set

A psychological inclination to approach situations in a certain way, based on prior experiences and perceptions, which can impact problem-solving and behavior.

Small Business

A privately owned corporation, partnership, or sole proprietorship that has fewer employees and less annual revenue than a corporation or regular-sized business.