Using ________, Researchers Measure Consumer Responses to New Products and Marketing

question 34

Multiple Choice

Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments.

• A) simulated test markets
• B) controlled test markets
• C) business analysis
• D) standard test markets
• E) concept development

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Definitions:

Proxy Solicitation

The process of collecting proxies from shareholders so that votes can be cast on behalf of those unable to attend the shareholders' meeting in person.

Proxy Statement

A document containing the information that companies are required to provide to shareholders that enables them to make informed decisions about matters that will be discussed at an annual or special shareholder meeting.

Investment Evaluation

The process of assessing the performance and potential of investment opportunities to inform financial decisions.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 to protect investors by improving the accuracy and reliability of corporate disclosures made pursuant to securities laws.