Melanie Is Using the Internet to Gather Information Designed to Detect

question 43

Multiple Choice

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?

• A)environmental scanning
• B)behavioral tracking
• C)search engine marketing
• D)electronic data interchange

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Definitions:

Unit Product Cost

The total cost (both variable and fixed) associated with producing one unit of product.

Variable Manufacturing Overhead

Costs of manufacturing that vary directly with the level of production, such as utilities and materials.

Variable Costing

An accounting method that only includes variable production costs (materials, labor, and overhead) in product cost calculation, excluding fixed overhead.

Unit Product Cost

The total cost associated with producing one unit of a product, including materials, labor, and overhead.