Using Data Indicating the Total Positive or Negative Mentions of a Brand

question 18

Short Answer

Using data indicating the total positive or negative mentions of a brand on the internet to assess and understand the strength of the brand is called ____________________________

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Definitions:

Enforce Contracts

The process of legally ensuring that the terms of a contract are carried out as agreed, often involving judicial or regulatory intervention.

External Benefits

Advantages or positive effects generated by an economic activity that benefit individuals or entities not directly involved in the activity.

Market Forces

The natural forces of supply and demand that govern the functioning of the free market, determining prices and production levels.

Rival

Describes a good or resource that cannot be consumed by more than one person or entity at the same time without diminishing its availability to another.