AT&T Has Discovered an 80 Percent Recognition of Its Logo

question 58

Multiple Choice

AT&T has discovered an 80 percent recognition of its logo with consumers who typically spend at least $75 per month on long-distance and wireless services.Which type of research was likely used to find this information?

• A)distribution research
• B)promotion research
• C)pricing research
• D)product research

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Definitions:

Organizational Performance

An assessment of how well an organization is achieving its objectives, typically measured through various indicators such as profitability, efficiency, and effectiveness.

Related

Connected or associated with something else, often by some form of relationship or relevance.

Shape Attitudes

To influence or determine the way individuals feel or think about something.

Performance Expectations

Standards and objectives set by employers or managers that employees are expected to achieve in their roles.