In the Sales Forecasting Method That Looks at Customer Demand

question 22

True/False

In the sales forecasting method that looks at customer demand, the process examines the market to determine how many individuals are likely to be interested in a firm's products or services.

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Definitions:

Negative Reinforcement

A behavioral psychology concept involving the removal of an unpleasant stimulus to increase the likelihood of a desired response.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Fixed Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.