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In the context of promotions, ________ is a term for all the efforts made to increase the visibility and placement of business information on the Web.
Survey Scales
Rating scales used in questionnaires that allow respondents to indicate their opinions or feelings about a particular question or statement in a quantified manner.
Ordinal Data
Data that can be categorized or ranked, but the intervals between the ranks do not necessarily have a mathematical meaning.
Data
Facts and statistics collected together for reference or analysis, used to make decisions or inform conclusions.
Information
Data that is processed, organized, or structured in a way that adds context or meaning, making it useful for decision-making or understanding.
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