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A small business can promote itself by sponsoring
Stimulus Discrimination
The ability to distinguish between similar stimuli and respond differently based on past experiences.
Secondary Reinforcers
Stimuli that acquire their reinforcing properties through association with primary reinforcers and are used to modify behavior.
Biological Needs
Fundamental physical requirements necessary for human survival, including air, food, water, shelter, clothing, warmth, sex, and sleep.
Reinforcing
Strengthening a behavior by providing a consequence that is rewarding.
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