If a Firm Can "Pull Off" a Technological Innovation, Executives

question 31

Multiple Choice

If a firm can "pull off" a technological innovation, executives must consider

• A) the economic feasibility of new technologies.
• B) the long-term commitment of substantial resources.
• C) whether there is a good financial incentive for doing so.
• D) if they can recoup the costs of their investments in technological innovations
• E) the lack of staff time to work on the technology.

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Definitions:

Marketing Plan

A detailed strategy for identifying target markets and how to reach them, outlining marketing objectives, tactics, and measures of success.

Harley-Davidson

A motorcycle company in the United States famed for producing heavy bikes intended for long-distance riding on highways.

SWOT Analysis

An analytical framework that evaluates an entity's strengths, weaknesses, opportunities, and threats to support strategic planning.

Repositioning

The strategic process of changing the perceived image, identity, or position of a brand or product in the consumers' minds.