"Some of Our Competitors Are Putting Us to Shame with Their

question 47

Multiple Choice

"Some of our competitors are putting us to shame with their use of technology-not only out in the field, but at the current tradeshow," said Marty. "I toured all of the tradeshow displays and took notes on what our competitors are doing, so that we can compare our practices and technologies with those of our competitors. I'll bet we can learn a thing or two." Marty has been engaged in

• A) benchmarking.
• B) reverse mentoring.
• C) a SWOT analysis.
• D) a technology audit.
• E) a gap analysis.

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Definitions:

Identify

To recognize or establish the identity of a person, place, thing, or concept, distinguishing it from others.

Future Employer

A potential employer where one might work in the future.

Three Characteristics

A reference to specific traits or features that define a concept, object, or entity, often used in analysis or descriptive contexts.

Personal Brand

The distinctive image and reputation that an individual projects to the world, often through online and offline channels, to influence public perception and opportunities.