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"Our new start-up has an innovative product, a new website, and a new name. I'm eager to talk to potential customers. Why do we have to spend so much time in planning and strategy?" asked Jonathan. "Because I want to build a company that is enduringly great," replied Stan, CEO of TruLife Group, "and that requires that we have ________, know what they are and what they mean, and live by them, year after year."
Straight Hairline
A form of hairline where the hair grows in a straight line across the forehead.
Recessive
A genetic trait that is expressed only when two copies of the gene are present, not seen when a dominant gene is present.
Phenotypic Ratio
The proportion of different phenotypes observed in the offspring of a particular genetic cross.
Guinea Pigs
Small rodents often used as pets or in research as model organisms for biological studies.
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