"Well, No Wonder Our Customers Are Leaving Us!" Said George

question 51

Multiple Choice

"Well, no wonder our customers are leaving us!" said George Levy, CEO of Baldwin Sports. "For the past year, our control system has measured and reported the days between order receipt and order shipped, rather than the days between order receipt and date requested by our customers. What we are measuring may make us look and feel good, but we are measuring the wrong thing!" Baldwin Sports is committing the "deadly sin" of performance measurement known as

• A) vanity.
• B) pettiness.
• C) provincialism.
• D) inanity.
• E) narcissism.

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Definitions:

Epileptic Seizure

A sudden surge of electrical activity in the brain, leading to various symptoms such as convulsions and loss of consciousness.

Neurotransmitter GABA

Gamma-Aminobutyric Acid: an inhibitory neurotransmitter in the brain, involved in reducing neuronal excitability.

Frontal Lobes

The region of the brain located at the front of each cerebral hemisphere, involved in complex cognitive functions, including behavior, personality, and voluntary movement.

Dopamine

A neurotransmitter that plays a major role in reward-motivated behavior, as well as movement and emotional responses.