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Sam is a middle-level manager who is known for his efficiency; however, he is not necessarily effective. But, Rachel, another middle-level manager, is known for her effectiveness, rather than her efficiency. Therefore, Rachel is more likely to
Sweepstakes
A type of contest or promotion where prizes are given away at random, often used as a marketing tool to engage consumers.
Contest
A promotional strategy that involves competition with prizes, encouraging engagement and participation from the target audience.
Premium
An amount paid in addition to a standard rate, often for higher quality or enhanced access to goods and services.
Consumer-Generated Content
Content created and shared by consumers about a product or service, often through social media or reviews, which can influence other consumers' perceptions.
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