Maintaining a Network of Outside Contacts and Alliances That Provide

question 42

Multiple Choice

Maintaining a network of outside contacts and alliances that provide information and favors represents a ________ managerial role.

• A) spokesperson
• B) liaison
• C) leader
• D) negotiator
• E) monitor

Identify elements of successful business blogs.

Understand the use of hashtags, retweeting, and tagging in enhancing blog visibility and interaction.

Learn the qualities of valuable tweets and microblog content.

Recognize the significance of compelling headlines in attracting readers to blogs.

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Definitions:

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that integrates various promotional tools and channels to provide a consistent message across all platforms to enhance brand image and achieve marketing goals.

Arouse Interest

The step in marketing or communication where the audience's curiosity or attention towards a product or message is generated.

Hall Of Fans Sweepstakes

A promotional contest or lottery, often associated with sports or entertainment, where fans can win prizes or recognition.

Sales Promotion

Marketing activities and incentives designed to increase consumer purchasing and stimulate product demand, often through discounts, coupons, or bonuses.