The Degree to Which Customers Are Satisfied and Are Committed

question 234

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called:

• A)brand awareness.
• B)brand intensity.
• C)brand relations.
• D)brand loyalty.

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Definitions:

Direct Approach

A communication strategy that involves straightforward and transparent presentation of information or a proposal.

Routine Request

A standard or common inquiry or solicitation, often made in a professional or formal context.

Main Idea

The core concept or argument that a piece of text or speech is built around, intended to be understood and remembered by the audience.

Courteous Close

A polite and respectful closing to a communication, designed to leave a positive impression.