After Years of Selling in the Consumer Market,Dave Accepted a Job

question 116

Multiple Choice

After years of selling in the consumer market,Dave accepted a job as a salesperson for a firm that markets its products in the B2B market.As he considers his new responsibilities,it's likely that he will:

• A)find little difference between buyers in the consumer market and those in the business-to-business market.
• B)find that B2B buyers tend to purchase more on impulse than consumer buyers.
• C)discover that decision making in the B2B requires salespeople to be little more than order takers.
• D)learn that industrial buyers generally require more personal service than buyers in the consumer market.

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Definitions:

Dividend Per Share

It refers to the total dividends declared by a company for each share of its outstanding shares.

EPS Growth Rate

Measures the year-over-year growth in earnings per share, indicating the rate at which a company's earnings are growing.

Investor's Rate

The expected or required rate of return on an investment, influencing investment decisions and portfolio management.

NPVGO

Net Present Value of Growth Opportunities; the present value of future investments' cash flows minus initial investments.