Which of the Following Is Most Consistent with a Relationship

question 101

Multiple Choice

Which of the following is most consistent with a relationship marketing strategy?

• A)The development of a web site that seeks customer feedback.
• B)Designing a promotional campaign to increase cooperation among the firm's suppliers.
• C)The creation of a national advertising campaign using radio and television to increase market share.
• D)Distributing goods through limited service discount stores.

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Definitions:

Net Income

Net income is the total profit a company generates after subtracting all its expenses, taxes, and losses from its total revenue.

Operating Activities

Activities that constitute the primary or main activities of an entity, including the production, sales, and delivery of the company’s product as well as collecting payment from its customers.

Sale Proceeds

Sale proceeds refer to the total amount received from the sale of goods or assets before any deductions are made.

Equipment

Fixed assets used in the operations of a business to generate income, not intended for sale.