A Comparison of the Marketing Concept and Customer Relationship Management

question 150

Multiple Choice

A comparison of the marketing concept and customer relationship management indicates that customer relationship management:

• A)attempts to improve profits by keeping quality high,while the marketing concept attempts to improve profits by a careful design of the promotional mix.
• B)turns the marketing concept upside down.The marketing concept emphasized that marketing was the most important function performed by a firm,but customer relationship management views marketing to be the least important function.
• C)extends the marketing concept by calling for the firm to learn more about its customers so that it not only satisfies them,but exceeds their expectations over time.
• D)and the marketing concept are identical.