Andre Is a Real Estate Agent Who Has an Idea

question 4

Multiple Choice

Andre is a real estate agent who has an idea for a software program that will help perform real estate appraisals more quickly and more accurately.He has worked with a friend who is good at programming to develop a detailed description of what the software will do and how it differs from existing applications.Now Andre has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them.Andre is engaging in:

• A)concept testing.
• B)word-of-mouth advertising.
• C)test marketing.
• D)prototype outsourcing.

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Definitions:

Cognitive Therapies

A category of psychotherapeutic treatment that helps patients understand the thoughts and feelings that influence behaviors.

Depressed Clients

Individuals seeking psychological help who are experiencing prolonged feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Negative Consequences

Unfavorable outcomes or penalties that result from an action or decision.

Cognitive

Relating to the mental processes involved in acquiring knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.