Examlex
The five eras of the evolution of marketing are (1)production, (2)selling, (3)advertising, (4)marketing,and (5)stakeholder relationships.
Focus Groups
A research method involving a small, diverse group of people whose reactions to specific discussions or products are studied, especially in market research.
Valid
Something that is logically sound, legally acceptable, or otherwise officially recognized as correct or legitimate.
Reliable
The quality of being consistently good in performance, accuracy, or honesty, engendering trust.
Sampling Bias
A statistical error that occurs when a sample is not representative of the population from which it is drawn, leading to skewed results.
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