Unlike Advertising, Which Is Part of the Promotional Component of the Marketing

question 38

True/False

Unlike advertising, which is part of the promotional component of the marketing mix, personal selling is considered to be part of the distribution function.

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Definitions:

Quantitative Research

The systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques.

Observations

The act of noticing and recording events, behaviors, or processes to gather information.

Qualitative Methods

Research methods that collect and analyze non-numerical data to understand concepts, thoughts, or experiences.

Interviews

A method of gathering information by asking questions verbally, commonly used in research, journalism, and employment selection processes.