Examlex
In figuring probabilities, expected relative frequency is:
Reach
The total number of different people or households exposed to an advertisement or a social media post, often expressed as a percentage of the target market.
Frequency
The rate at which something occurs over a particular period of time or in a given sample.
Effectiveness
The degree to which objectives are achieved and the extent to which targeted problems are solved.
Affective Dimension
Refers to the emotional components of an experience, how individuals feel about something, which can greatly affect perception and behaviors.
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