A Particular Problem That Big Ideas Face Is That the Message

question 113

Multiple Choice

A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the brand.This is known as ________.

• A)marketing imperialism
• B)the carryover effect
• C)overpowering creativity
• D)cannibalistic creativity
• E)vampire creativity

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Definitions:

Good Y

Typically refers to a variable representing a particular good or service in economic models.

Units

A standard measurement or quantity used to specify or measure, such as pieces, liters, or kilograms.

Utility Function

A mathematical representation of how different combinations of goods or services contribute to a consumer's satisfaction.

Budget Constraint

A limitation that represents the combination of goods and services that a consumer can purchase given their income and the prices of those goods and services.