Sculpting Is a Projective Technique That Involves Physically Putting Product

question 17

True/False

Sculpting is a projective technique that involves physically putting product users in static positions that reflect how they think about or use a brand.

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Definitions:

Angkor

A significant archaeological site in Cambodia, renowned for its complex of temples including the famous Angkor Wat.

Shiva Nataraja

A representation of the Hindu god Shiva as the cosmic dancer who performs his divine dance to destroy a weary universe and make preparations for the god Brahma to start the process of creation.

Bronze Statuette

A small statue made of bronze, often representing humans, deities, or animals, and valued for its artistic merit.

Avatar

A manifestation of a deity incarnated in some visible form in which the deity performs a sacred function on earth. In Hinduism, an incarnation of a god.