The Most Creative Marketing Communication May Not Be the Most

question 85

True/False

The most creative marketing communication may not be the most strategic marketing communication.

---

Definitions:

Accounts Payable

Liabilities of a business that are due but unpaid to creditors for goods and services provided.

Debit Memo

A document issued by a buyer to a seller indicating an adjustment or decrease in the amount that the buyer owes to the seller, usually due to returns or refunds.

Bank Service Charges

Fees charged by a bank for the maintenance of an account and for providing various banking services.

NSF Checks

Non-sufficient funds checks are ones that cannot be processed because the drawer's account does not have enough money to cover the amount.