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Which of the following is LEAST likely a behavioral objective of a marcom plan?
Employee Benefits
Non-wage compensation provided to employees in addition to their normal wages or salaries, including health insurance, pensions, and vacation.
Unemployment Taxes
Taxes imposed on employers at both federal and state levels to fund unemployment insurance benefits for workers who have lost their jobs.
Working Capital
The difference between a company's current assets and current liabilities, indicating the funds available for day-to-day operations.
Note Payable
A written promise to pay a specific sum of money to a creditor at a future date under specified terms.
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