Which Component of a Communication Brief Provides the Reason to Believe

question 33

Multiple Choice

Which component of a communication brief provides the reason to believe the proposition?

• A)brand position
• B)support
• C)creative direction
• D)brand imperative
• E)proposition or selling idea

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Definitions:

Synthesized Proteins

Proteins created through the process of translation where ribosomes construct protein molecules from RNA messages.

Intracellular Mediator

A substance inside a cell that transmits signals from a receptor to a target, often amplifying the signal and resulting in a cellular response.

Water-soluble Hormone

A hormone that dissolves in water, facilitating rapid response and transport in the body.

Membrane Receptor

A protein molecule embedded within, or attached to, the membrane of a cell that receives chemical signals from outside the cell.