The Communication Brief Is the First Step in the ________

question 30

Multiple Choice

The communication brief is the first step in the ________ process.

• A)market research
• B)perceptual mapping
• C)creative
• D)insight research
• E)SWOT analysis

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Definitions:

Empirical Study

A way of gaining knowledge by means of direct and indirect observation or experience, verifiable by experiment or observation.

Social Realism

An artistic movement that aims to draw attention to the everyday conditions of the working class and to critique the social structures leading to their issues.

Sociology

The study of societies, their interactions, and the processes that preserve and change them.

Collective Conscious

The set of shared beliefs, ideas, and moral attitudes that operate as a unifying force within society.