What Are Two Possible Marcom Objectives in the Behavior Category

question 35

Essay

What are two possible marcom objectives in the behavior category of the Facets Model of Effects?

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Definitions:

Competitive

The characteristic of constantly striving to be better than others, often through comparisons or direct competition in a market.

Adoption Benefits

Employment benefits, such as leave or financial assistance, offered to employees to support the process of adopting a child.

Innovative Benefits

Non-traditional employee perks designed to enhance job satisfaction and productivity, often tailored to meet unique needs.

Talent

The natural aptitudes, skills, and competencies possessed by individuals, especially those that are valuable to organizations.