Refer to the Following Passage to Answer the Questions Below

question 89

Essay

Refer to the following passage to answer the questions below.
Bob works at a major advertising agency,and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand.He must also articulate communication strategies,prepare a creative brief based on an understanding of the consumer and the brand,and finally,evaluate the effectiveness of the communication in terms of how the target reacts to it.
-What should Bob include in the creative brief that he prepares for the creative department?

---

Definitions:

Mood Contagion

The phenomenon where an individual's emotions or affective states can induce similar emotions in others around them.

Social Norms

Unwritten rules that are accepted and followed by members of a society or social group, guiding behaviors and establishing expectations.

Socially Expected

Behaviors or actions that are anticipated and deemed appropriate within a society or group, governed by prevailing social norms and cultural standards.

Accepted Behavior

Actions or conduct that are generally recognized and approved by a society or group.