Which of the Following Refers to the Overall Direction of a Marcom

question 141

Multiple Choice

Which of the following refers to the overall direction of a marcom plan?

• A)brand position
• B)communication objective
• C)brand communication strategy
• D)Big Idea
• E)consumer insight

---

Definitions:

Explicit Costs

Direct, out-of-pocket payments for resources or services used in the production of goods or services.

Implicit Costs

Denotes the opportunity costs of utilizing resources owned by the firm for its operations, instead of allocating them elsewhere to earn a return.

Total Cost

The sum of all expenses incurred in the production of goods or services, including both fixed and variable costs.

Accounting Profit

The difference between total revenue and explicit costs of a business.