The Outcome of Strategic Research Usually Reaches Agency Creative Departments

question 124

Multiple Choice

The outcome of strategic research usually reaches agency creative departments in the form of a strategy document called a ________.

• A)communication brief
• B)situation analysis
• C)business plan
• D)marketing plan
• E)competitive brief

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Definitions:

Performance

The act of carrying out or accomplishing an action, task, or function, often measured against predetermined standards.

Self-Esteem

A person's overall sense of their value or worth.

Self-Efficacy

An individual’s belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Flexibly Receptive

Openness to change and new ideas, while being able to adapt and respond positively to different circumstances and challenges.