Which Component of a Communication Brief Provides the Reason to Believe

question 33

Multiple Choice

Which component of a communication brief provides the reason to believe the proposition?

• A)brand position
• B)support
• C)creative direction
• D)brand imperative
• E)proposition or selling idea

---

Definitions:

Emotional Support

Assistance provided through understanding, empathy, and encouragement to help individuals manage and overcome emotional distress.

Information

Refers to data that has been organized and processed to be useful to a person or system.

Literacy Lunches

Programs designed to encourage reading and literacy skills through organized lunchtime events where students can read or be read to.

Family Literacy Rallies

Events designed to engage families in activities that promote reading, writing, and literacy skills, often held within communities or schools.