Because AIDA Assumes That Consumers Start with Attention and Wind

question 132

Multiple Choice

Because AIDA assumes that consumers start with attention and wind up with a decision,it is referred to as a(n) ________ model.

• A)hierarchy-of-effects
• B)interactive
• C)think/feel/do
• D)multifaceted
• E)stepwise

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Definitions:

Language

A system of symbols, sounds, and rules used for communication among individuals.

Standardized Measure

A test or assessment that is administered and scored in a consistent, or "standard", manner.

Intelligence

The ability to learn from experience, adapt to new situations, understand and handle abstract concepts, and use knowledge to manipulate one's environment.

Bayley-III

A standardized assessment tool used to evaluate the developmental functioning of infants and young children, focusing on cognitive, language, motor, social-emotional, and adaptive behavior skills.