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Richard is tasked with developing the marketing plan for his family's business.Give a general outline of the major steps of this type of plan.
Common Stock
A type of equity security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits through dividends.
Floating-Rate Bonds
Debt securities where the interest payments fluctuate with market interest rates rather than being fixed, potentially offering less predictable returns.
E-Commerce
The buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
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