Refer to the Following Scenario to Answer the Questions Below

question 144

Multiple Choice

Refer to the following scenario to answer the questions below.
Monique and Bob Smith are married with two children at home and a third away at college.They are considering adopting another child.Monique is the primary shopper for her family.Every week,she goes shopping to buy products that she and her family need and want.
-Lex,Bob and Monique's oldest son who is away at college,lives with three other students in a house off campus.According to the U.S.Census,Lex and the other students represent a ________.

• A)target market
• B)family
• C)household
• D)reference group
• E)subculture

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Definitions:

Social Psychologist

A professional who studies how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Quantitative Psychologist

A Quantitative Psychologist specializes in the methods and techniques for the measurement of human behavior and its underlying processes, often using statistical analyses to conduct research and interpret findings.

Cognitive Psychologist

A professional in psychology specializing in studying how people acquire, process, and store information.

Social Psychologists

Researchers who study how individuals' thoughts, feelings, and behaviors are influenced by social interactions and societal norms.