Subsegments of a More General Market Segment Are Known as ________

question 61

Multiple Choice

Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude,such as being ecologically minded consumers.

• A)behavioral
• B)niche
• C)cultural
• D)generational
• E)social

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Definitions:

Remodeling

The process of improving, updating, or altering the structure or layout of a building to enhance its appearance or functionality.

Marginal Costs

The additional charge associated with making one more unit of a product or service.

Fixed Capital

Assets and investments in physical goods such as buildings and machinery that are not consumed in the production process.

Variable Labor

Labor costs that vary directly with the level of production or business activity.