Which Approach to Segmentation Divides the Market Using Characteristics Such

question 69

Multiple Choice

Which approach to segmentation divides the market using characteristics such as gender,ethnicity,income,and so forth?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)benefit segmentation
• E)behavioral segmentation

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Definitions:

Assessments

Evaluations or appraisals to determine the value, performance, or condition of something, often used in educational, professional, or property contexts.

Lender

An individual, bank, or financial institution that provides funds to another with the expectation of being repaid.

Borrower

An individual or entity that takes funds from another under the agreement that the funds will be repaid, often with interest, over time.

Recording

The act of capturing data, events or performances in a permanent form for later playback or analysis.