Roger Has Decided to Purchase a Personal Computer for His

question 70

Essay

Roger has decided to purchase a personal computer for his household's use,but he doesn't know much about computers and he really doesn't want to spend more than $1,000.How many stages of the consumer decision process is Roger likely to go through in making the decision regarding which computer to purchase? Why?

---

Definitions:

Bureaucratic Organization

A type of organization structured through a hierarchy of authority with a clear set of rules and procedures aimed at achieving efficiency and predictability in operations.

ID Numbers

Unique sequences of numbers assigned to individuals or entities for identification purposes.

Deans Teaching

A situation where deans, who are senior academic officials in universities, engage directly in teaching courses, usually in their field of expertise.

Charismatic Authority

Authority based in the perception of remarkable personal qualities in a leader.