Which of the Following Describes People with Low Levels of Brand

question 32

Multiple Choice

Which of the following describes people with low levels of brand loyalty who may be willing to try a new brand?

• A)switchers
• B)light users
• C)early adopters
• D)innovators
• E)laggards

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Definitions:

Unnecessary Steps

Processes or actions within a workflow that do not add value to the product or service and could be eliminated to improve efficiency.

International Federation

A global organization or association that represents and governs a specific set of standards or interests across nations.

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.

Service Firms

Companies that provide intangible products, such as consulting, banking, and legal services, to their customers.