In an Advertisement for a Local Carpet Retailer,a Well-Known Radio

question 31

Multiple Choice

In an advertisement for a local carpet retailer,a well-known radio personality explains how the company solved his problem of replacing his old,stained carpet.Toward what part of the consumer decision process was this ad aimed?

• A)evaluation of alternatives
• B)purchase decision
• C)need recognition
• D)brand loyalty
• E)postpurchase evaluation

---

Definitions:

Purchasing Inventory

The process of buying goods and materials that a company holds for the ultimate goal of resale or for use in producing other goods.

Purchase Requisition

A document or request made within an organization for the purchase of goods or services, initiating the procurement process.

Inventory Item

A specific product or good that a company holds for the purpose of selling to customers.

Business Activities

Operations, tasks, and functions carried out by a company in the pursuit of its economic objectives.