Market Segmentation Refers to Using Vast Computer Databases of Personal

question 53

True/False

Market segmentation refers to using vast computer databases of personal consumer information to direct highly individualized messages to narrow slices of a segment.

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Definitions:

Free Trade

The absence of tariffs, duties, or trade barriers between countries, allowing for the unrestricted exchange of goods and services.

Sold Quantity

The total number of units of a product sold within a specific time period.

Import Quota

A specific limit on the quantity of a particular good that can be imported into a country to protect domestic industries from foreign competition.

Protective Tariff

A tax imposed on imports to protect domestic industries from foreign competition by making imported goods more expensive.