________ Describes How Individuals or Groups Select,purchase,or Use Products,as Well

question 29

Multiple Choice

________ describes how individuals or groups select,purchase,or use products,as well as the needs and wants that motivate these behaviors.

• A)Marketing
• B)Consumption
• C)Consumer behavior
• D)Psychology
• E)Segmentation

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Definitions:

Hedonic Purchases

Purchases made for pleasure and enjoyment rather than practical reasons.

Utilitarian Purchases

Buying goods or services based on their practical use and functionality rather than their aesthetic or emotional appeal.

Levels Of Involvement

The degree of interest or concern that a consumer has in a product, service, or issue, affecting their decision-making process.

Consumer Commitment

The emotional or psychological attachment a consumer has towards a brand, leading to repeat purchases and loyalty.